{"id":754,"date":"2022-10-10T17:39:09","date_gmt":"2022-10-10T15:39:09","guid":{"rendered":"http:\/\/sarahlebocey.com\/?page_id=754"},"modified":"2022-10-30T11:47:23","modified_gmt":"2022-10-30T10:47:23","slug":"beaujolais-nouveau","status":"publish","type":"page","link":"https:\/\/sarahlebocey.com\/index.php\/beaujolais-nouveau\/","title":{"rendered":"Appel d’offre Beaujolais Nouveau"},"content":{"rendered":"\t\t
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Appel d'offre Beaujolais Nouveau<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Al’com, notre\u00a0start-up fictive, sp\u00e9cialis\u00e9e dans la mise en place de strat\u00e9gies de<\/strong>
communication<\/strong> en int\u00e9grant des propositions audiovisuelles<\/strong> a r\u00e9pondu \u00e0 l’appel d’offre pour la campagne de communication du Beaujolais Nouveau 2022.\u00a0<\/span><\/p>

L’appel d’offre \u00e9tait compos\u00e9e de 3 lots :<\/p>

\u00a0 \u00a0 \u00a0\u00b7 \u00c9laboration d’une strat\u00e9gie et campagne de communication<\/strong>
\u00a0 \u00a0 \u00a0\u00b7 Cr\u00e9ation de visuels<\/strong> de campagne et ses d\u00e9clinaisons
<\/span>\u00a0 \u00a0 \u00a0\u00b7 Conception de spots radios<\/strong>\u00a0<\/span><\/p>

Notre dossier comprend des propositions<\/strong> pour les 3 lots, chacune d’entre elles repose sur une d\u00e9marche r\u00e9flexive<\/strong>. Pour orienter notre discours et choix strat\u00e9giques, nous avons mis en place une \u00e9tude quantitative<\/strong> par la diffusion de questionnaires en lignes<\/strong>.\u00a0<\/p>

Pour acc\u00e9der au dossier \u00e9crit, cliquez ici<\/em><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Comp\u00e9tences mobilis\u00e9es<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Strat\u00e9gie de communication<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Analyse des campagnes pr\u00e9c\u00e9dentes, d\u00e9finir\u00a0
le public cible, proposer des moyens adapt\u00e9s en accord avec le cahier des charges<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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M\u00e9thode quantitative<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Construction et diffusion d’un questionnaire, analyse des donn\u00e9es<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Gestion de projet<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Brainstorming, r\u00e9partition des t\u00e2ches, planification<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Logiciels<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Google Forms<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tretourner sur la page projets<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Appel d’offre Beaujolais Nouveau Al’com, notre\u00a0start-up fictive, sp\u00e9cialis\u00e9e dans la mise en place de strat\u00e9gies decommunication en int\u00e9grant des propositions audiovisuelles a r\u00e9pondu \u00e0 l’appel d’offre pour la campagne de communication du Beaujolais Nouveau 2022.\u00a0 L’appel d’offre \u00e9tait compos\u00e9e de 3 lots : \u00a0 \u00a0 \u00a0\u00b7 \u00c9laboration d’une strat\u00e9gie et campagne de communication\u00a0 \u00a0 \u00a0\u00b7 …<\/p>\n

Appel d’offre Beaujolais Nouveau<\/span> Lire la suite\u00a0\u00bb<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"class_list":["post-754","page","type-page","status-publish","hentry"],"yoast_head":"\nAppel d'offre Beaujolais Nouveau - Sarah Lebocey - Portfolio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sarahlebocey.com\/index.php\/beaujolais-nouveau\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Appel d'offre Beaujolais Nouveau - 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